#Branding & Visual system

#UI Design

This project features two dynamic posters created for MSCG Module as part of a pitch for an ice cream brand. The designs embrace bold visuals, rich textures, and dynamic animations to capture the playful and indulgent nature of the brand.
该项目为MSCG Module征集冰淇淋品牌而创作，包含两张动态海报。设计以大胆的视觉语言、丰富的材质质感和流畅的动画效果，展现出品牌所倡导的趣味性与享受氛围。

Through a mix of vibrant colours, expressive typography, and lively motion effects, the posters evoke a sense of excitement and enjoyment. The animated elements emphasise the sensory appeal of ice cream, drawing attention and leaves a lasting impression. This project showcases a playful and energetic approach to graphic and motion design tailored to attract a prospective ice cream brand client.
通过鲜明的色彩、富有表现力的字体排布与动态特效，作品传达出愉悦与兴奋的情绪，增强了冰淇淋的感官吸引力。该项目呈现了适用于快消品牌传播的图形与动态设计风格，体现出轻松俏皮且富有感染力的视觉策略。