#Brand Design
#Package Design
#Creative Coding

Morii is a brand design project that focuses on creating a mysterious, elegant, and modern identity for the perfume brand. The project utilises creative coding to generate dynamic, randomised patterns that visually represent the wind and the movement of scent, capturing the essence of Morii’s brand concept.

Morii是一个品牌设计项目,专注于为香水品牌创造一个神秘、优雅、现代的身份。该项目利用创造性的编码来生成动态的、随机的图案,这些图案在视觉上代表了风和气味的运动,捕捉了Morii品牌概念的精髓。

This innovative approach integrates coding as a key tool in the branding process, resulting in a unique and immersive brand experience. The project has successfully brought Morii's vision to life by blending technology with design in a fresh and engaging way.

这种创新的方法将编码作为品牌推广过程中的关键工具,从而产生独特的沉浸式品牌体验。该项目通过将技术与设计以一种新鲜而引人入胜的方式融合在一起,成功地将Morii的愿景变为现实。

In this project, I primarily focused on brand concept planning, conducting market research, analysing competitive products, creating layout drafts, generating and test the patterns with code, and producing mock-ups.

在这个项目中,我主要负责品牌概念策划、市场调研、竞品分析、版式草稿制作、模式生成与代码测试、模型制作。

Lead Designer: Xiaofeng Jiang
Junior Designer: Lingxi Zhang, Zheyuan Luo


©Lingxi Zhang