#Branding & Visual system

#UI Design

River Art Library is an art education platform that encourages breaking away from singular perspectives and fosters fluid, evolving modes of thinking among creators. In designing its brand identity, I distilled the core concept of “streams converging into a river,” symbolising the platform’s commitment to intellectual depth, diverse viewpoints, and a wide-ranging yet focused approach to artistic learning.

“阅川”是一个致力于构建多元艺术学习教育平台，鼓励打破单一视角，激发创作者的思维流动。我在品牌设计中提炼“汇流成川”的核心概念，呈现平台对知识深度、多元观点，广度和深度的共同要求。目标受众为热爱艺术、关注思维方式与方法论的年轻创作者与学习者。视觉风格需凸显艺术教育的智性与创造性，注重开放性、留白与流动感。我还为其延展设计了 Notion 界面与专栏插图，整体风格统一而富有探索感。

The target audience includes young creatives and learners who are passionate about art, artistic methods, and ways of thinking. The visual language emphasizes both the depth of knowledge and creative potential within art education, adopting a minimal, spacious layout with a sense of flow. Visual consistency across platforms is maintained throughout.

目标受众包括对艺术、艺术方法和思维方式充满热情的年轻创意人士和学习者。品牌视觉语言强调艺术教育中的知识深度和创造潜力，采用极简、宽敞的布局，具有流动感。在整个过程中保持了跨平台的视觉一致性。

I also created themed illustrations for each section of the Notion interface, using Notion’s tagging system to offer readers intuitive navigation and clear thematic guidance.

我还为Notion平台上的每个栏目创建了主题插图，并且设计了内容页的排版，特别使用了标签系统为读者提供直观的导航和清晰的主题指导。



Lead Designer：Lingxi Zhang
Designer：Yueyue Guo